Our love for Africa drives our desire to explore the unique continent to discover indigenous butters, plants, and herbs including our star ingredient – Velvety Shea Butter and African Black Soap. Clean beauty for us means that we use natural and unrefined ingredients to create clean, safe, and non-toxic beauty essentials founded on ethical philosophies and free from parabens, phthalates, sulfates, silicones, mineral oil, synthetic fragrances, and other harmful ingredients. Every decision we make comes from a commitment to treat our skin, ourselves, and our planet with kindness. We believe that clean beauty must be cruelty-free, which is why we never test our formulations on animals.
